Bose Dead/Alive Trailer Review With Manav Sethi – CMO ALT Balaji
ALT Balaji’s much awaited series BOSE: Dead / Alive’s featuring Rajkumar Rao trailer is out on death anniversary of Netaji Subhash Chandra Bose. Based on India’s one of the biggest controversy the series potrays Netaji’s struggle as a freedom fighter and mystery behind his death.
The trailer starts with voice over “The world thinks Bose is dead, because Bose wants the world to think he is death” and ends with somebody reading the news of Netaji’s death who is supposedly Netaji himself. Series revolve around the British rule, freedom struggle and suspense on death of the legendry leader. Trailer also portrays the conflict of opinion between Mahatma Gandhi and Netaji over freedom fight.
“Azadi ke liye Charkhe ki nahi fauj ki zarurat hai”
The blazing trailer is creating a Buzz in ALTBalaji and actor RajKumar Rao’s fans. Award winning actor RajKumar Rao has added life to the character with his bold look and marvelous acting skills. The stunning actor got his big break from Ekta Kapor’s Love Sex aur Dhoka and has also worked in Ragini MMS. He has added to his name many critically acclaimed movies like Kai po Che and Queen. Rajkumar had previous collaboration with the creative director of the series Hansal Mehta too. This is what Hansal Mehta’s say about the webseries.
“The show is not another boring biography. It is the unveiling of India’s biggest cover up. It is a fast-paced, gripping tale on a man whose trajectory is one of the most fascinating stories ever.”
In an interview with Mr. Manav Sethi- CMO of ALBalaji, our team found some interesting facts you would like to know.
1. We usually see biopics either in documentaries or movies. Bringing such an idea to the platform of web series was very different. How well do you think this idea would work?
Its ironical! Which is the biggest platform in reach- Mobile and yet nobody except ALT Balaji is thinking big and executed big. Bose as subject is far reaching and touched billion lives not only in India but across the world. Hence it’s the first #ALTBalajiOriginal show and 1st web series from India to have been shot in locations outside India. Mobile as a platform lends itself for individual shows/stories as against TV which is a family entertainment platform. And as I have said earlier India comprise of 1000 markets of 1 million people each, we have hopes that this show would work best on web/mobile.
2. Why casting a big name like Rajkumar Rao in this project?
We don’t look at casting from platform point of view. We look at it from the point of view of character and hence Raj was our first choice. And what more.he saw it the same way and came on board almost immediately!
3. When will it be releasing? Will all the episodes release together?
Before exit of 2017!
4. What change do you think BOSE would bring to Alt Balaji’s market?
It would help us reach out and acquire those millions who are passionate about fiction shows with deep rooted stories and multi-faceted real life characters like Bose. Its part of our rich history and has India’s one of the biggest cover ups.
After the success of Class of 2017 ALTBalaji is all set to launch this mind boggling, gut wrenching freedom fight on Netaji Subhash Chandra bose. The series will inspire and revive the story in youngsters mind.