“Just Human Things” & Qyuki launch ‘Minus One’; A quirky story that humanizes your ex
Follow Aisha & Ayush’s story to get an insight into the ups & downs of life when you live-in with your ex.
‘Minus One’ is a quirky web series co-produced by Writeous Studios & Qyuki Digital, powered by POPxo, featuring Ayush Mehra and Aisha Ahmed. The story revolves around Riya (Aisha) and Varun (Ayush) who live-in together after a break-up and create a life that is perfect for them but difficult for the world to accept. Directed by Shubham Yogi along with creator Sidhanta Mathur and writer Aakash Bhojwani, Minus One aims to capture the hearts of everyone.
The six-episode series that is approximately 15 minutes each is unique in its treatment while encapsulating the emotions involved with relationships between exes and how it affects people in their circle. The series premiered on the Just Human Things, a YouTube channel that presents content as a showcase of optimism at its finest and promulgates the belief that life isn’t so bad after all!
Talking about the experience Ayush Mehra Shares, “Minus one was to date the best experience of my life! I absolutely loved working with the director Shubham Yogi and producer Sidhanta Mathur who went out of their way to make each moment feel special. My co-star Aisha is a gem to work with and I could not have asked for a better opportunity to showcase my talent. Thanks to Just Human Things and Qyuki, I feel like I have a found a tribe that I will be associated with, for life”
Speaking about the series Aisha Ahmed Shares, “Minus one has been the warmest set experience, to come together and create something with love and happiness. I hope that everyone will love it as much as we do!”
Talking about creating this quirky web series Sidhanta Mathur Creator & Producer of Minus One says, “To tell a story about exes who live together was never the point, their friendship was. And that’s the optimism of it and this is the kind of story we want to tell on Just Human Things with a fresh and unique take. Being my first under my company’s banner, putting it all together was one of the most exciting but nerve-wracking experiences. Qyuki came on board as a co-producer and from there, things kicked off amazingly. We got a brilliant cast and crew who all came together because they really loved the idea of the show! We truly worked together as a family to make sure we create a series that stands out and we are thrilled that our viewers have given it so much love”.
Speaking about his directorial experience Shubham Yogi Creator & Director of Minus One says, “Minus Ones is what my friends called me and my ex-girlfriend turned flatmate. Although we never saw ourselves as revolutionaries, everyone who met us during those years definitely thought us odd. Sometimes people judged us, and sometimes they reflected on their relationships with their exes. Out of these experiences came the idea for Minus One. And Sid was one of the first people to hear it. From that short discussion 3 years, Sid and I always knew that we would try and bring this story to life someday. Aisha & Ayush took to the characters with ease, and soon into the shooting schedule, I found them improvising to better our vision. From Sid’s belief in the idea to the entire production crew coming together and giving it life, this has been a blessed journey.”
About Qyuki Media:
Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. They have launched several premium IPs like ARRived a singing talent hunt show, Jammin’ in the second edition- celebrating music, where legendary Bollywood composers and India top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo team up with digital stars Darshan, Gajendra, Ritu Agarwal Shraddha Sharma, and others. Recently they also launched NEXA Music with India’s leading automaker Maruti. In the ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its managed talent FunkYou grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself on being a creator-focused company with Gajendra Verma, Darshan Raval, Mr. Faisu, FunkYou, Shraddha Sharma, Motorbeam, and AutoCar India being some of the largest digital brands managed by Qyuki. The Company’s Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money control amongst others
About Writeous Studios and Just Human Things:
Writeous Studios is a content studio that is backed by Qyuki. Founded by Sidhanta Mathur, the principle mission to create fictional content(web series and films) that are truly powered by great stories. Just Human Things is the first brand to be started under Writeous Studios – A brand that is all about optimism and hope. For bringing uniquely real stories about real humans and their strive to do better.